Picture this - everybody's got a story. Some good, some, well, not so much. So, we created a promotion for folks to submit a pitch of their best short film idea. And the one that our community members voted to green light, we produced to premier, nationwide, up on the big screen. The winning short will play before a Blowtorch feature film in 2008.
People found out about the Big Screen Challenge through our Blowtorch Facebook application. And the contest ran for 6 weeks across our distributed engagement networks.